And now, a bit of irony…
Ever wonder how the soft drink industry will go broke? The process has already begun. First, you start a movement to eliminate a single product from the marketplace.
You package this movement with pop culture underpinnings. Then you employ both ordinary people and lower level politicians to promote it. Competitors will automatically come onside to market their own products as superior and better for posterity. Unaware of the consequences of this movement, soft drink companies won’t suspect a thing until it’s too late.
The target: Bottled Water!
The plot so far: blaming the bottled water industry for ‘creating’ a product that’s frivolous and unnecessary; insisting that the plastic used will be around ‘forever’ to contaminate the environment; getting local government offices to ‘do the right thing’ by removing the option of bottled water from their soft drink vending machines; and keeping soft drink companies in the dark by allowing them to think they’ll never face this kind of assault.
You Must Not Allow People to Learn the Following:
*the bottles are recyclable
*water is healthier than any soft drink
*bottled water really does have no calories
*sometimes tap water is not safe to drink
*the creation of bottled water requires no sugar, color, and very few artificial ingredients
*people may be forced to choose soft drinks when bottled water isn’t available
Once bottled water has been successfully eliminated the battle can begin against soft drinks. When people see that only a small percentage of plastic bottles were eradicated they’ll realize soft drinks are the real culprit. As soon as they learn that drinking your calories is the quickest way to become fat (and drinking diet soft drinks the quickest way to become obese) they’ll be happy to kiss them all goodbye.
Thanks for reading. I hope you’ve enjoyed this bit of irony. It’s not my usual style but there’s way too much fuss over ‘the evils of bottled water’ right now. 😉
Phyllis K Twombly