Advanced technology has brought us another Burger King commercial for their collectible Star Trek glasses. Have they gone too far?
This time the ‘Kingons’ (Burger King’s own iconic character melded with Star Trek’s Klingons) come after the customer in his own living room. They immobilize his dog with some kind of beam before they take his collectible glass.
In a surprise twist the poor guy asks the Kingons “why don’t you take my girlfriend too?” The Kingons seem to think it’s a great idea but she objects…
Come on, a Trekkie wouldn’t date someone unfriendly to the franchise. A real Trekkie’s girlfriend would be one in her own right. She’d be thrilled to ‘beam’ anywhere, assuming the people using it have invented a pattern buffer. (The technology is currently unusable for lack of one. In Martian Divides I overcome the problem with the Martian symbiont on page 32.)
Perhaps the most important thing for animal loving Trekkies is that the dog is still unable to move at the end of the ad. Much of the commercial message is overwhelmed as the viewer’s engagement is shifted towards the poor pet.
Sorry, BK. This ad loses focus on that point and only gets…three cheeseburgers out of five. 😉
Thanks for reading.
Phyllis K Twombly